Strategy #7 [Conversion & Nurture Phase]: Host online and live events to draw your ideal customer, educate and excite them about what you offer (how you help) and then reveal an offer as a follow-up to the event. What kind of events? Online summits, conferences, webinars, masterclasses, retreats, bootcamps, 5-30 day challenges, makeovers and more! And the amazing thing is that MemberVault can house the training videos and downloadable resources for any of these events, while keeping all content organized and let you know where your students are in terms of consuming that content.

Pro Tip: Use MemberVault’s dashboard to see students’ top interests and which topical modules are drawing their interest under warm and hot leads for further market research. The dashboard will also inform you what content to create in the future to delight and engage your audience.