Strategy #8 [Conversion & Nurture Phase]: After people “find” you online, have opted-into your email list, they may be ready to buy. So if you send them to a landing page or 3rd party checkout cart (like ThriveCart, Samcart or ClickFunnels), you need to provide a compelling reason to buy now. Most sales pages are complete with an offer stack of all the value you will get by purchasing your “thing.” And it is this unique combination of multiple things they get that compels them to buy your offer, rather than just a single product. Many business owners will also provide multiple testimonials or snips of Facebook comments as “social proof” on their sales pages that your offer has proven results as well as vivid call to action buttons and program mock-ups showing everything you’ll get with your purchase. 

Pro Tip: Get Karem Mieses’ free “Productive Sales Pages” for a complete sales page template to create compelling sales pages.