OK, now let’s look a little deeper at strategies to engage within each phase!

Strategy #1 [Lead Generation Phase]: Optimize your Social Media descriptions, graphics and include links to your MemberVault from each social platform (using close to the same description across each one). Create a single lead magnet in alignment with the next thing you offer. And then provide a single Call to Action (CTA) for that one lead magnet that pulls people over to opt-in to get your free resource. For example, if you offer a coaching program on how to nail your keynote presentation, build a lead magnet on “The Top 10 Things to Include in Your Keynote to Kickstart Your Public Speaking Career”. Your lead magnet will then focus on what they need, but will not show them exactly how to do it (save that for your paid content).

Pro Tip: Add an email sign-up tab to your Facebook Page with your CTA embedded in Header graphic.