12 Simple Ways to Market Your MemberVault Across Three Key Business Phases

So you have built an amazing MemberVault to house your coaching program, courses, membership site or other amazing digital assets. Your marketplace is ready, but you're clueless as to how to get eyes on your MemberVault. Following are 12 simple ways to get you started, corresponding to three key phases of marketing your business. But first, here’s a little more about the three phases:

Phase One: Getting Leads and Traffic

You know you’re at this phase if you’re still trying to get attention on social media, become known for that “thing” you do and build your email list to over 500-1000 subscribers. You’re building your brand awareness and trying to get noticed while collecting your initial testimonials as “social proof” that you rock what you offer. 

At Phase One, you need to focus more on getting leads over to your free lead magnet or “freemium,” that evergreen piece of content that is so juicy people can’t stand not to get it when they see how much it will help them. 

Phase Two: Conversion & Nurture

You’re getting people onto your email list, but need to do better at nurturing them toward a sale of one of your offers. 

This requires educating them and exciting them about what their life will be like after consuming your offer. Some ideas to consider doubling down on in Phase Two are optimizing your sales pages, reviewing your email nurture sequences, member highlights or makeovers with before and after contrasts, and running masterclasses or challenges or other online events for them to develop their “know, like and trust” of you.

Phase Three: Engagement, Gamification, Retention & Referrals

Now that you have leads and are converting them to your initial offers, how well are you retaining them, upselling into next level offers and getting word-of-mouth referrals? Did you know it is 5-7 times more expensive to attract a new customer than to retain an existing one? What strategies are you currently using to engage your current clients or students to create a referral engine for your business?

Strategies to engage in Phase Three include optimizing instructional design and onboarding for a delightful client/student experience, using affiliate, JV partnerships and curated expert content to cross-promote one another’s content, leveraging native MV features to promote high engagement, gamification and bonus content and finally, using unique member case studies to highlight your most engaged students (rewarding and retaining them) to motivate others to get similar results.