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Strategy #4 [Lead Generation Phase]: Research strong Search Engine Optimized words to get found on search engines, Pinterest and Youtube results. You want to make sure as people enter search terms into any search engine, that your ideal audience is finding your website and offers. Main keywords have a lot of competition, but more specialized phrases, called “long-tail keywords” have less competition and are more effective.
Pro Tip: Check out www.soovle.com as a fun tool to suggest long-tail keywords.
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