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7 Must-Have Content Categories for Membership Sites


Consider These 7 Must-Have Categories for Your Membership Site:

1) A “Start Here” Section

  • Overview purpose of the membership site
  • State the transformation promise they will reach through ongoing participation
  • How to get the most out of the membership
    Weekly time commitment
    Provide a visual “Member Journey Map” graphic

2) Join Our Community w/Rules of Engagement

  • Reiterate Your Facebook Group Rules of Engagement (or alternative platform)
  • Give the weekly schedule of post prompt types
  • Set expectations for proactive group engagement by posting evidence of results in weekly prompts to move toward desired transformation
  • Provide link to join group with a graphic of the Facebook header to allow them to easily recognize they have arrived at the right group

3) Group Call Scheduler and Calendar of Events

  • Embed Group Scheduler
  • Embed Google Calendar of Group Call Events with Zoom link (changed each month to a new link to decline access to those who discontinue membership).

4) Replays of Monthly Group Calls

  • House all replays of group calls for quick access for those who missed the live call
  • How to prepare for future calls to get the most out of group coaching or Q&A calls
  • Question submission portal using MemberVault quiz questions

5) New Monthly Core Content (Tips, Trainings, etc.)

  • Make a list of 3-6 recurring themes you can teach about in your membership site that help members resolve their problem.
  • Cycle through your content themes in one of the following cycles: 3 themes, repeated 4xs/yr; 4 themes, repeated 3xs/yr; or 6 themes, repeated 2xs/yr
  • Once you add content to your membership site, email your members and give them the direct link to the exact lesson in MemberVault to find it.

6) Implementation Tips and/or a Monthly Action Challenge

  • Create a membership site section for active implementation. For each monthly training, provide a list of tips, strategies, or implementation steps.
  • Create an Monthly Challenge to urge members to create and reach a “stretch goal”
  • Create an end-of-month Facebook Group post to provide evidence of reaching the stretch goal.

7) An Affiliate Hub to Create a Constant Referral Engine for your Membership

  • Provide all social media graphics for easy download
  • Create swipe copy for social media posts and email copy to include affiliate link

Next Steps:

  • Download and review the 7 Must-Have Content Categories for Membership Sites (linked below).
  • Select which ones are "must-haves" for your unique membership site.
  • Check out Content Clarity for Membership Sites to ensure your membership site or online program has the right amount of content and you know exactly how you are going to organize it!
Get Content Clarity for Membership Sites!

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1 Lesson

7 Must-Have Content Categories for Membership Sites

Lessons for this module 1
Clarify Your Membership Site Content!

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