Using Conversion & Nurture to Expand Your Online Visibility

It's time to help your fledgling audience to finally see the real you!

Once your audience discovers you and has opted into your lead magnet, you have a great opportunity to showcase your expertise, help them get to know your personality and warm up to what you eventually have to offer to solve their problems and pain points with your hard-won expertise! And, along the way you drop “breadcrumbs” that lead to your products and services.

Expand Your “Discovery Call” Repertoire: These are typically considered a form of sales calls where a potential client and you discern if you’re a good fit for one another. However, you have more options than just a free, 30-min call. What about offering a paid, asynchronous audit of [X] based upon your expertise and you provide a Loom overview video and/or a short written report of all your recommendations? Or a paid “Power Hour” coaching session to help them get unstuck? 

You could also offer a 1-2 Hour paid Strategy Intensive so they get your focused, custom attention on their greatest challenges. To make these more tangible and upscale, you could always create a custom report or even deliver it in a custom client portal (within MemberVault of course!) to house their deliverables. 

Crafting Engaging Email Campaigns: Once your audience joins your email list, your job is to provide consistent value over time. However, most entrepreneurs write what I call “random emails.” Instead, I want you to reverse engineer your email series from the offer you are emphasizing this month or quarter. For example, if you have a group coaching launch in two months, reverse engineer the exact series that naturally leads up to and aligns with the topic of your group coaching program. Do this by addressing one challenge or overcoming potential objections (one per email) leading up to your launch. 

Compelling Sales Pages that Convert: Another great way to move a cold audience to conversion is through a longer-form sales page. Typically, a rule of thumb is this: the higher the price of your offer and the colder your audience, the longer your sales page needs to be. 

Capitalize on social proof of those who’ve gained results from your offers to in turn, convert others on your sales pages. Start now collecting social snips anytime someone tags you in a group and mentions something you offer. And then proactively create a system to gather testimonials along the way. I try to reach out to people each month who are in my programs to inquire how things are going, reply back personally to quiz questions and to request a personal testimonial when they mention they are getting great results. 

Another brilliant idea my daughter gave me was instead of asking people to write a testimonial for me, to ask people 3-5 quick questions at the end of a zoom call (with their advance permission to record it) and then I piece together a written testimonial from their responses and then send it to them via email to approve and use for marketing purposes. This way, the onus is on me to complete the write-up, rather than me hoping they remember to do it on their time. 

Events, Experiences & Implementation: A great way to warm up your audience, show your personality and highlight your expertise is through hosting an online event or experience. We’re all familiar with webinars, masterclasses or multi-day challenges to get some focused urgency and motion toward a goal, but consider additional ways to add community and co-working into these models. So how can you take advantage of these opportunities?

Consider hosting a live co-working session, group coaching session with individual “hot seats,” workshop or bootcamp (training + implementation session), online retreat or a multi-day summit. You can also use piggyback expertise by interviewing those with higher expertise than you to build perceived expertise in front of your audience.

These are all great opportunities to not only build your email list when they register, but also highlight your expertise and build that all important “know, like, and trust” that you must kindle across your audience before they typically will buy from you. 

Take the Free MemberVault Virtual Visibility Quiz

In addition, see how to raise your virtual visibility this year by taking the free MemberVault Virtual Visibility Quiz to laser focus your marketing efforts on those that will benefit your business most!