Top Membership Site Retention Strategies

03/09/2022

Did your mom teach you to never show off? Mine did. Totally forbidden.

Whether you have an online course, membership site or coaching program, one of the best ways to retain your audience is to showcase their wins (and indirectly show off your amazing skills of helping other people win!). And this time, even your mom might approve!

So here’s 7 simple ways to showcase your student’s, member’s or client’s wins and in the meantime create devoted followers of your programs:

Member of the Month Highlight: Choose one very engaged member and feature them, the actions they took and the outcome it produced for them. This motivates onlookers to want the same results, but see the engagement it took to get there.
Featured Case Study: This is similar to #1, but will have more statistics and numbers involved and it is a start-to-finish story. It will include the struggles they were up against at the beginning, limited resources, barriers to overcome, actions they took and final results they produced because of their perseverance. Make sure your case study is well-aligned with your ideal student avatar so they can immediately relate to your case study’s situation. And, include real, before and after numbers of results for comparison.
Host an Expert Interview: Find an expert that is about three steps ahead of your current audience so they can still relate, but also see what can be accomplished within a short period of time with concerted effort. This will keep your audience engaged and leaning into the process.
Collect and Promote Member Information: Create a form to gather member’s websites, social media and contact information to cross-promote members for built-in community support. Member’s retain their promo page as long as they are active members in your program.
Member Makeovers: Show the ugly duckling “before” they worked with you behind-the-scenes scenario and then show the amazing transformation after working with you. The key here is high contrast and specifics on how they reached the beautiful side of the transformation.
Host a “Barn-Raising Party”: Remember how the Amish used to host community barnraising parties where the whole community came together to support building a barn for those who needed it most. It turned into a community social event as each one lent their strength to the one most in need, while growing a stronger community in the process. Think of ways to come together and “barn-raise” what someone else needs in their business--even if it’s just a brainstorming session of offering each other’s skills to help out.
Hot Seat: This is similar to #6, but based on a very specific goal and more like a brainstorming session to help that person get unstuck in one area. This is very simple to do over a Zoom call and can be done via a drawing or by earning a certain number of Engagement Points (EP) or by those who complete something by a certain deadline to be selected for the Hot Seat.

Any one of the strategies above go a long way to build group unity and a sense of collaboration. Once your group members begin to bond with each other, they stick around for the community, not just for the content and not just for you as the only “glue” holding them together!

And that, my friends, is the secret sauce of group retention!

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