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5 Types of Industry Experts Who Could Benefit from Having an Online Course
03/04/2022
As service providers like Coaches and Counselors, your practice can quickly become maxed out, leaving you with limited options to scale your business beyond your time. By adding an online course to your suite of offerings, you can better leverage your time to serve high-end clients while also expanding your clientele worldwide with online availability 24/7/365.
End Result: more capacity to help more people!
For Consultants who are subject matter experts, developing perceived expertise is so critical to winning more clients. You need a platform, credentials, referrals and testimonials to really launch your online business, each of which could take years to accrue. With an online course, your ideal client immediately perceives the high value you provide, helps you build rapport as new leads take your courses, while building credibility and trust along the way. These intangible assets lead naturally to high-level clients who will pay top dollar to work one-on-one with you.
End Result: A built in pipeline for clients with escalation points along the way to your higher ticket consulting services.
For Agency owners, why not “productize” your service with an online how-to course to provide a DIY options for those who do not have the budget for your full agency services? What do I mean by “productize?” Click here for an explainer video. Essentially, you are taking your expertise and instead of doing it for a handful of clients each month, you are capturing it by video and putting it into an online learning management system (LMS) to expand your reach and impact at a much lower price point. An online course can essentially be a down-sell, third tier service.
End Result: You can offer high-end, done-for-you services; mid-tier, done-with-you services or an online course as a DIY service option.
For overwhelmed pastors and ministry leaders, timely access to consistent discipleship training is vital. Offering live discipleship training each quarter is rarely effective as people in your congregation need “just-in-time” training to meet their needs at each step of their faith journey rather than waiting weeks of months for the next series of training to start. Plus, online training doesn’t replace life-on-life discipleship. It merely puts core content online and then your learning platform can trigger automated notifications when users are ready for their next discipleship coaching session with trained lay leaders. In addition, you need to replicate yourself in mature believers who can in turn, equip others. Yet training up leaders to teach adults is time-consuming and most live training must be offered in the evenings to accommodate lay volunteer work schedules. By putting home group leader and lay discipleship leader training online, you provide easy access to busy lay leaders who otherwise couldn’t commit to complete any sort of time-specific live training, but still have a heart to serve. This way, you can build an army of servant leaders to work alongside you rather than you feeling like you are trying to pull everyone along yourself while getting nowhere.
End Result: Build a highly engaged army with convenient and motivating training instead of trying to coerce people to complete a live training class before serving.
For non-profit leaders, online training can create the best option for training up your valuable volunteer base to run your organization, saving you thousands of dollars annually on paid staff. By taking the time to explain your mission, vision and values once and putting it into an online learning platform, your volunteers can access it from the desktops of phones, learn about the method behind your mission and quickly be on-boarded to begin volunteering following completion of online training, rather than conducting one-on-one or small group trainings throughout the year.
End Result: Multiply your volunteer base to 10X and scale your non-profit outcomes!
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