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3 Little Known Side Benefits of Adding a Course to Your Service Offerings
02/28/2022
If you’re an entrepreneur with a flourishing online service-based or agency business, have you ever thought about offering your area of specialization in an online course format? If not, here’s three key, but little-known benefits of adding a course to your service-based biz offerings:
Increases Your Perceived Expertise
Just like book authors garner a high level of perceived expertise once they commit their knowledge into a book format, so do course creators. When you take the time to organize your expertise and make it digestible to others, people will quickly see that you not only know how to effectively do what you say you can do, but you can also teach others to do the same. That’s where the real magic happens!
Broadens Your Influence and Impact
While your schedule or price point may limit the number of clients you can take on at any one time, your price point can go down for DIY clients who otherwise might not be able to work with you one-on-one. Also, your location may be a barrier to in-person services. But once you commit your knowledge to an online course, available 24/7/365, you expand your reach globally and can impact others without the geographic or time zone limitations of a standard brick-and-mortar business. As your influence broadens, so does your impact. And, your profits go up while your overhead costs go down!
Expands Your Network of Connections and Referral Base
With expanded impact, you naturally increase your network of connections. As more of your ideal clients consume your course, you have a greater opportunity to share your expertise with others, allow them an opportunity to get to know you and how you work, obtain great customer testimonials and have your own personal cheering ambassadors sharing your brand with their connections. As you reach more people through your online course or membership site, this grows your business’ referral base exponentially. Suddenly, you don’t have to work as hard at getting new business as you have a well-trained army of zealots sharing your business with their friends for you!
What are Your Next Steps . . .
If you’re thinking to yourself, “I just don’t think I know how to put my expertise into a course!” Don’t worry, I’ve got you. Check out the MemberVault Starter Kit and learn my top secrets to rapidly pull your expertise out of your brain and into your MemberVault.
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In the Course Bistro Content Creator's Hub make sure to check out these FREE resources:
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- The Ultimate Guide to Online Course ActivitiesĀ with 85+ activity types to include in your online course while teaching you how to improve your training to touch on every learning style within a single lesson cycle.
- And more!
Who is this Course Bistro Lady?
Hi, I'm Jayna!
WHO AM I: Iām an IRL professor and instructional designer turned entrepreneur. I love all things teaching, training, tech and creating learning experiences to engage your audience, build your brand and boost your business. I teach college-level courses on business technology, criminal justice and leadership development on a variety of topics.
WHO I HELP: I have worked with doctors, surgeons, podcasters, social media influencers, event planners, churches, professors turned entrepreneurs, online VA training schools, licensed therapists, book authors, dog trainers, career transition specialists and both fitness and business coaches. Regardless of your niche or expertise, I most love to work with overwhelmed entrepreneurs like you who delight in letting me do the heavy lifting of setting up your MV site branding, Actions, integrations and content so you preserve your time and focus on what you do best! Check out my MV Portfolio.
HOW I HELP: I help you narrow down your focus, outline the essentials, strategize for converting browsers to buyers and then rapidly build out your project as a course, coaching program or membership site. But what I most enjoy is hearing all the wonderfully unique and brilliant ideas my clients have and then leveraging all the features of MemberVault to make it become a profitable business reality.Ā
And as a MemberVault Certified Partner, I have learned how to rapidly set-up an amazing looking MemberVault Marketplace so you can do what you do best and leave the rest to me!
WHERE YOU ARE IN THE PROCESS: Youāre an expert at what you do best, but maybe thatās not teaching or tech. Youāre feeling overwhelmed and unsure how to organize your digital products. In fact, youāre drowning in details, time-consuming to-doās and donāt even know where to start or how to begin organizing your project. Iāve got you!
Whether youāre just brainstorming your offer or converting a fully built course or membership from another platform, Iāll help walk you through all the ways to leverage MemberVault for quick results.
3 WAYS I HELP ON ANY BUDGET:
- DIY Your MV: Check out my Build Your MV Starter Kit or MV Video Library Vault
- Done-With-You MV: Check out my MV Done-In-A-Day Set-Up where I collaborate with you through the whole process, but do the heavy lifting on branding and getting your initial MV set-up completed. Or check out my Convert Your Content if you need your fully created course or membership content converted over and/or set-up in MV.
- Done-For-You MV: This is where I create your content for you right down to your downloadable resources and worksheets. This could be a course, membership site or premium coaching package. Check out my Get a Custom Proposal to share your project idea and get a quote--no strings attached.